Program Agenda
At-A-Glance Schedule
The Sales Leadership Exchange program is built around keynote sessions, track sessions, and practitioner case studies. The 2015 agenda expanded to two full days in San Diego.
Program Structure
Three session formats
Each day of the Exchange moved between plenary keynotes, focused breakouts, and customer-led case work, so delegates could take ideas straight back to their teams.
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Keynote Sessions
Plenary addresses set the frame for the day, including 2015 sessions on the state of B-to-B sales.
See the speakers -
Track Sessions
Breakouts covering distinct aspects of sales leadership, sales operations, enablement, and channel sales.
Browse track sessions -
Practitioner Case Studies
Client teams presenting their own results, closing the gap between research and operating practice.
Guest client speakers
At A Glance
Schedule format
| Block | Format | Focus |
|---|---|---|
| MorningOpening keynote | Plenary | Market and research perspective on B-to-B sales and predictable revenue. |
| Late morningTrack sessions | Breakout | Topic-specific working sessions for sales leadership and operations teams. |
| AfternoonPractitioner case studies | Client-led | Delegates presenting how their organizations applied the research. |
| Close of dayGuest keynote | Plenary | Industry leader perspectives alongside client case studies. |
Session titles, rooms, and timing were published year by year in the official program for each Exchange. The 2015 program included a session such as "Intelligent Growth 2015: The State of B-to-B Sales," presented by Colleen Honan.
Two-Day Program
The 2015 agenda grew to two days
For 2015, held on February 25-26 at the Rancho Bernardo Inn in San Diego, California, the program expanded to two days to give track sessions and case studies more room.
Featured speakers that year included Dr. James Canton, CEO of the Institute for Global Futures, and Lee Cooper, VP Global Sales & Marketing at GE. Sponsors for the 2015 event included Brainshark, CallidusCloud, ClearSlide, and Lattice Engines.
The Sales Leadership Exchange agenda is organized around three complementary session formats: keynote addresses, focused track sessions, and practitioner case studies. Delegates move between plenary talks that frame the day's central themes, breakouts that explore distinct aspects of B2B sales, and customer-led work that grounds the discussion in real practice. This structure lets sales, sales operations, sales enablement, and channel sales leaders take ideas straight back to their teams rather than treating the program as a series of disconnected presentations.
Keynote sessions set the tone for the Exchange, opening each day with a broad perspective on the state of B-to-B sales and the changing expectations placed on revenue organizations. Speakers address the craft of the discipline directly, framing the practical questions that the smaller breakout discussions then pick apart. Because the keynote hall is plenary, every attendee shares the same starting point, which helps a mixed audience of practitioners and leaders align on terminology, priorities, and the challenges worth spending time on.
Track sessions and practitioner case studies fill out the program, offering deeper dives into specific areas of sales leadership. Breakouts cover distinct aspects of the discipline in manageable group sizes, while case studies put the spotlight on customer-led results and the decisions behind them. An at-a-glance schedule makes it easy to plan the day, review downloadable session materials, and locate tracks that match your role. Visitors can browse speakers, view presentations, and connect with the wider sales leadership community gathered for the Exchange.
Plan Your Visit
Where the Exchange took place
The 2015 Exchange was held February 25-26 at the Rancho Bernardo Inn in San Diego, California. The 2017 Exchange was held February 22-24 at the Fairmont Princess in Scottsdale, AZ.
Presentation materials from the 2017 sessions were made available to view on the SiriusDecisions events site.
Questions about the program?
Our Events team handles questions on agenda content, registration, pricing, and sponsorship. Email sdevents@siriusdecisionssle.com.
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